TWINGO STILETTO
for Renault Portugal

Renault Portugal challenged us to create a 360º campaign to mark the launch of the new generation of Renault Twingo

Renault Portugal challenged us to create a 360º campaign to mark the launch of the new generation of Renault Twingo

About the project

This new version of the Renault Twingo was launched with newer, bolder, and more playful colours than previous generations, allowing us to match the launch of this iconic car with an iconic campaign

Date:

2014

Client:

Renault

Services:

Advertising 360º

Cannes Lions 2015
- Bronze Lion in PR Category

CCP (Clube Criativos de Portugal) 2015
- Silver Award in PR Category
- Silver Award in Media
- Silver Award in Design
- Silver Award in Design - Industrial
- 2x Silver Award in Promo and Activation
- Silver Award in Advertising

Project Details

Renault Portugal was sponsoring Vogue’s Fashion Night Out, and that was the perfect step up to match up the icons: the fashion and the Twingo.
We focused on the Portuguese market and how, at times, being a fashionable woman wearing high heels can be challenging, and driving in them can be even worse.

We contacted renowned designer Luis Onofre to partner with Renault on a shoe that can take a person from the runway to the getaway car, always in style.
And the Twingo Stiletto was born, designed to be fashionable outside the car and comfortable inside it, adding the bolder new colours this generations of cars have.

Renault Portugal was sponsoring Vogue’s Fashion Night Out, and that was the perfect step up to match up the icons: the fashion and the Twingo.
We focused on the Portuguese market and how, at times, being a fashionable woman wearing high heels can be challenging, and driving in them can be even worse.

We contacted renowned designer Luis Onofre to partner with Renault on a shoe that can take a person from the runway to the getaway car, always in style.
And the Twingo Stiletto was born, designed to be fashionable outside the car and comfortable inside it, adding the bolder new colours this generations of cars have.

In order to buy the car, people would have to go to El Corte Inglés, one of Lisbon’s iconic fashion stops, and look for the shoes! The Stiletto was marketed with the car’s price tag and specifications of the Renault Twingo, transforming the car into the fashion statement that it was. 

Creatink is a bold, modern agency site built on Framer CMS, designed to showcase strong visuals and smooth UX.

In order to buy the car, people would have to go to El Corte Inglés, one of Lisbon’s iconic fashion stops, and look for the shoes! The Stiletto was marketed with the car’s price tag and specifications of the Renault Twingo, transforming the car into the fashion statement that it was. 

© Ana Costa

Paris

© Ana Costa

Paris