My journey started in 2010 as a Graphic Designer right after finishing university and soon after started working as an Art Director for the next 10 years. During this time I was fortunate to produce campaigns for amazing international companies, in all sorts of different fields, such as ATL, BTL, digital solutions, CRM campaigns, and guerrilla marketing.

Having had that experience has given me the basis to work as a Product Designer and continue to help companies and brands face and solve new challenges that appear in the process of creating more accessible and intuitive products.

Since 2019, I've had the opportunity to work with multiple products from diverse sectors as insurances, transportation, e-commerce and payment portals, for both B2B and B2C users.

My career has consistently sat at the intersection of high-stakes trust and everyday usability, where the most interesting design problems I've worked on were always regarding trust. Gaining trust during the checkout tunnel experience for paying customers; migrating users to newer app versions with data that had to reconcile across both platforms; redesigning onboarding experiences taking into consideration users with partial onboarding or failed authentications; to name a few.