Services
What can this Strategist Designer offer?
What can this Strategist Designer offer?
I'm a Senior Product Designer with a Product Owner Certification, with over 6 years’ experience leading digital products from insight to shipped feature, and having previously worked as an Art Director for 10 years building 360° campaigns based on unique concepts and insights for multiple Portuguese and international brands.
What can this Strategist Designer offer?
What can this Strategist Designer offer?
I'm a Senior Product Designer with a Product Owner Certification, with over 6 years’ experience leading digital products from insight to shipped feature, and having previously worked as an Art Director for 10 years building 360° campaigns based on unique concepts and insights for multiple Portuguese and international brands.
High-quality design with real value
tailored to each project
Research methodologies
Knowledge on behavioural and attitudinal research methods, like A/B testing, surveys, usability testing, interviews, card sorting, desirability studies, remote testing, and analytics. Experience using Dovetail and Marvin.
Hard Skills + Soft skills
Conception, insights, drawing, photography, user research methods, and UX/UI design processes. Proficient in Figma, Notion, Framer, Adobe Suite CC. Inquisitive, Creative, Adaptable, Teamwork, Presentation Skills.
User testing and Iteration
During the final stages of design, the deliverables go through testing, tweaking, and iteration to address any remaining issues and ensure they meet the high standards of quality of the product.
Design methodologies
Experience integrating diverse teams that follow different management styles and synchronising them with UX design methodologies: Double Diamond, Continuous Discovery, FOCUSED methodology, Lean UX, or 4-day Design Sprint.
Product Owner certification
Beyond design, I run the product timeline: defining objectives, measuring business KPIs, prioritising backlogs, framing epics and user stories, facilitating Agile rituals, and aligning with stakeholders.
Product Owner certification
Beyond design, I run the product timeline: defining objectives, measuring business KPIs, prioritising backlogs, framing epics and user stories, facilitating Agile rituals, and aligning with stakeholders.
Teamwork and Collaboration
Cross-team collaboration with product, marketing, tech, customer support, and brand teams. Organization and facilitation of conception workshops, technical refinements, roadmap alignment, opportunity assessments, and design reviews.
AI workflow
Processing large volumes of interview data with Dovetail and Marvin AI tools. Creation of custom agents to audit websites and design systems for WCAG 2 accessibility compliance. Facilitating developer handover with Figma Make.
AI workflow
Processing large volumes of interview data with Dovetail and Marvin AI tools. Creation of custom agents to audit websites and design systems for WCAG 2 accessibility compliance. Facilitating developer handover with Figma Make.
High-quality design with real value tailored to each project
Research methodologies
Hard Skills + Soft skills
User testing and Iteration
Design methodologies
Product Owner certification
Teamwork and Collaboration
AI workflow
Processing large volumes of interview data with Dovetail and Marvin AI tools. Creation of custom agents to audit websites and design systems for WCAG 2 accessibility compliance. Facilitating developer handover with Figma Make.
AI workflow
Tools Behind the Work
Figma
Photoshop
Framer
Illustrator
Sketch
InDesign
Jira
Miro
Notion
Dovetail
Marvin
Your project other skills than what I can offer?
Projects evolve in unexpected ways and so do its needs, and if that happens we will be prepared for that extra work.
No matter what scope is needed, I work closely with a network of trusted Developers, Project Managers, Security Consultants and Dev Ops available to deliver a product with the highest standards.
testimonials
"I managed Ana at PrestaShop, where she was a Product Designer in my department. She is someone who is really enjoyable to work with: always cheerful, positive, and someone I could count on every day. I knew that the tasks I assigned her would be followed through and completed"
Roxanne Spies
Lead Product Designer
"Ana a cette force de ne pas s’enfermer dans ses convictions personnelles mais de les partager, d’en défendre les rationnels, et, quand celà est nécessaire, de les adapter à des contraintes nouvelles. Elle a joué un rôle clé dans un projet de re-design fondamental de notre place de marché en apportant des concepts totalement nouveaux jusqu’alors"
Xavier FRAVAL
CPO
"I've been using this product for a month now, and I can honestly say it's changed my life. The results are incredible, and I couldn't be happier. Highly recommend!"
Nikolas Brooten
Financial Analyst
"I managed Ana at PrestaShop, where she was a Product Designer in my department. She is someone who is really enjoyable to work with: always cheerful, positive, and someone I could count on every day. I knew that the tasks I assigned her would be followed through and completed"
Roxanne Spies
Lead Product Designer
"Ana a cette force de ne pas s’enfermer dans ses convictions personnelles mais de les partager, d’en défendre les rationnels, et, quand celà est nécessaire, de les adapter à des contraintes nouvelles. Elle a joué un rôle clé dans un projet de re-design fondamental de notre place de marché en apportant des concepts totalement nouveaux jusqu’alors"
Xavier FRAVAL
CPO
"I've been using this product for a month now, and I can honestly say it's changed my life. The results are incredible, and I couldn't be happier. Highly recommend!"
Nikolas Brooten
Financial Analyst