Ana Costa Product Designer

3 years of PrestaShop Checkout

During the years working for PrestaShop, I was owner of the Payment experience for PrestaShop's merchant users and "end customer" users.

These are a collection of implemented projects and their respective results following the first months of implementation.

During the years working for PrestaShop, I was owner of the Payment experience for PrestaShop's merchant users and "end customer" users.

These are a collection of implemented projects and their respective results following the first months of implementation.

Date:

2022-2025

Client:

PrestaShop

Services:

Product Design

2022/2023 - Module Onboarding

Redesigned merchant onboarding to PrestaShop's native module and built a sandbox/testing environment to test the module pre-commitment
→ +174 new merchants in 2 months, +€10K recurring revenue

2023 - Closing Pay Pal feature gap

Closed feature gaps between native module and PayPal's legacy module (3D Secure, Vaulting, Shipping Tracking) to drive user migration to PrestaShop Checkout
→ 20% feature adoption, +1,800 active stores in 2023

2024/2025 - One Page Checkout

Transformed the previous 4-step checkout tunnel into a one-page experience where users have fewer steps to complete a purchase, reducing payment processing errors and abandoned carts
→ -3% cart abandonment

2024/2025 - New Payment methods

Added mobile payment methods: Apple Pay and Google Pay
→ Apple Pay: €3.343K in 6 months · Google Pay: €372K in 6 months