Ana Costa Product Designer

3 years of PrestaShop Checkout

During the years working for PrestaShop, I was owner of the Payment experience for PrestaShop's merchant users and "end customer" users.

These are a collection of implemented projects and their respective results following the first months of implementation.

During the years working for PrestaShop, I was owner of the Payment experience for PrestaShop's merchant users and "end customer" users.

These are a collection of implemented projects and their respective results following the first months of implementation.

Date:

2022-2025

Client:

PrestaShop

Services:

Product Design

Module Onboarding (2022/2023)

Redesigned merchant onboarding to PrestaShop's native module and built a sandbox/testing environment to test the module pre-commitment

→ +174 new merchants in 2 months, +€10K recurring revenue

Closing Pay Pal feature gap (2023)

Closed feature gaps between the native module and PayPal's legacy module (3D Secure, Vaulting, Shipping Tracking) to drive user migration to PrestaShop Checkout

→ 20% feature adoption, +1,800 active stores in 2023

One Page Checkout (2024/2025)

Transformed the previous 4-step checkout tunnel into a one-page experience where users have fewer steps to complete a purchase, reducing payment processing errors and abandoned carts

→ -3% cart abandonment

New Payment methods (2024/2025)

Added mobile payment methods: Apple Pay and Google Pay